Khan Academy - Pixar in a box, The art of storytelling
"How do you make an audience care about an character? - That's a really hard one. You ever heard of The Elevator Test? - No, what's that? - [W]hen your're trying to figure out your characters. It helps to trap them in an elevator and see how they'd react in a crisis [and in difficult situations]. [...] [E]ntertaining characters are often deeply flawed. Don't worry, those flaws can also be the key, to why audiences care about them."
"How do you make an audience care about an character? - That's a really hard one. You ever heard of The Elevator Test? - No, what's that? - [W]hen your're trying to figure out your characters. It helps to trap them in an elevator and see how they'd react in a crisis [and in difficult situations]. [...] [E]ntertaining characters are often deeply flawed. Don't worry, those flaws can also be the key, to why audiences care about them."
[h/t Charles]
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