"the conscious representation of an ideational combination can be achieved in at least two different thinking modes, or types of creativity if you prefer (Dietrich, 2004b). In the deliberate mode, as you would expect from the name, problem-solving is intentional and the retrieval of memory effortful. In the more celebrated spontaneous mode, on the other hand, problem-solving is not intentional and the representation of the solution in working memory is sudden and surprising. These two modes seem to map well on to experience. One involves hard thinking until you feel that steam is about to come out of your ears, while the other flows with intuitive ease and seems to require no mental exertion at all."
Arne Dietrich
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