High Status:

Robin Hanson:

"We tell ourselves we don’t care much about being high status ourselves, nor that our associates are high status. But we in fact put huge weights on status when choosing associates. And almost nothing actually gives us more pleasure than to personally acquire what we see as virtues, i.e., the markers of high status, and to think others see us as having done so. That is heaven, where the flowers smell, the sun shines and the angels sing. "