Natalism:

Bryan Caplan:

"there is no intrinsic link between non-conformism and natalism. In a natalist society, conformism boosts fertility. But in our anti-natalist society, we need non-conformist steel to breed. This is especially easy for young women, because men’s preferences for family size are quite flexible. If a guy likes everything else about you, “I want three kids” will rarely be a deal-breaker."