"Individualism implies what one might term a rational market economy in human relationships..."
"Marriage for Europeans was thus far more based on individual choice than on
cementing kinship relationships by, for example, marrying first cousins whatever their
traits (which is the pattern in much of the rest of the world). Again, as a result of
individualism, Western relationships, including marriage, are more market oriented
(predisposing to capitalism as an economic system): those with attractive traits,
including physical beauty (especially the case with women), do well on the marriage market. Besides physical traits, psychological attraction (especially love)—another
aspect of individual choice—has been valued far more in Western culture than the other
cultures of the world."
Kevin MacDonald
[Source]
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