I saw him first: Competitive nonverbal flirting among women, the tactics used and their perceived effectiveness

T. Joel Wade, Maryanne L.Fisher, Elizabeth Clark

Abstract

Here we explored nonverbal actions women use to flirt competitively against each other for the purposes of accessing a mate. We also investigated the perceived effectiveness of these competitive flirting actions. Using act nomination, Study 1 (n = 91) yielded 11 actions (eye contact with the man, dancing in his line of sight, smiling at him, touching him, giggling at his jokes, butting in between the other woman and the man, showing distaste for her, brushing against him, hugging him, flirting with other men, waving to him) for competitive flirtation against other women. Actions that signal possession (e.g., tie-signs) were predicted to be perceived as the most effective. While other actions were included in Study 2 (n = 139), results showed the most effective actions were tie-signs: touching him, initiating eye contact, hugging him, giggling at his jokes, and butting in between him and the rival. These findings are discussed in terms of prior research.