"Compared with today's episodes, the first season of The Simpsons was an awful product. Again, the quality didn't predict success. The better predictor is that The Simpsons was an immediate hit despite its surface quality. It had the x factor."
"But the thing that predicted Dilbert's success in year one is that it quickly gained a small but enthusiastic following. My best estimate, based on shaky anecdotal evidence, is that 98 percent of newspaper readers initially disliked Dilbert, but 2 percent thought it was one of the best comics in the paper despite all the objective evidence to the contrary."
"The executive explained that for television shows, the best predictor is not the average response. Averages don't mean much for entertainment products. What you're looking for is an unusual strong reaction from a subset of the public, even if the majority hates it."
"Back to my point, the enthusiasm model, if I may call it that, is a bit like the x factor. It's the elusive and hard-to-predict quality of a thing that makes some percentage of the public go nuts about it."
Scott Adams, How to Fail at Almost Anything ...
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