Keeping the Attention of an Audience:

https://meinnaturwissenschaftsblog.blogspot.com/2020/03/blogs-and-social-media.html

Cal Newport:

"One of the properties that made blogging so exciting is that it bypassed the gatekeepers guarding traditional media outlets. Anyone could start a blog. Everyone had access to the same global audience.

As the vast majority of bloggers during the golden age discovered, however, the “gatekeepers” weren’t the only thing standing between them and a rapt audience. It turns out that it’s really hard to engage peoples’ attention, even once you have access to it. ..."