Deirdre Barrett:
"Amimal biology developed a concept that is crucial to understanding the problems instincts create when disconnected from their natural environment - that of the supernormal stimulus. Nobel laureate Niko Tinbergen coined this term after his animal research revealed that experimenters could create phony targets that appealed to instincts more than the original objects for which they'd evolved. ... The essence of the supernormal stimulus is that the exaggerated imitation can exert a stronger pull than the real thing."
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