"Initially, Kevin [Simler] took the startup scene for a straightforward exercise in company-building: gather some people together; give them time to think, talk, and write code; and eventually, like Legos clicking into place, out pops useful software. Then he read Hierarchy in the Forest by anthropologist Christopher Boehm, a book that analyzes human societies with the same concepts used to analyze chimpanzee communities. After reading Boehm's book, Kevin began to see his environment very differently. An office full of software engineers soon morphed, under the flickering fluorescent lights, into a bribe of chattering primates."