Josh Zlatkus:
"The other day, a friend told me about visiting a friend who used a marvelous soap, putting the soap she used to shame. When my friend was next at the store, she had a decision to make. Should she pay double for the marvelous soap, buying herself only a few weeks of happiness in the process, or slink back to her now-underwhelming option? As soon as she became aware of a nicer soap, you see, she was screwed."
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