Dienstag, 9. September 2025

Was blogging just a thing of the 2010s?

"It’s almost as if blogging was just a thing of the 2010s. Back then, personal blogs felt alive — little corners of the internet where people shared their thoughts, essays, and messy half-finished ideas. They were raw, opinionated, sometimes clumsy, but they carried personality. You could stumble across a stranger’s reflections at 2 a.m. and feel like you’d discovered a hidden diary.

Today, that energy seems scattered. Social media absorbed much of it — short posts on Twitter, threads on Reddit, long captions on Instagram, newsletters on Substack. Content has professionalized: what used to be spontaneous is now optimized for clicks, followers, and algorithms. The amateur charm of blogging has given way to curated branding.

Yet, maybe blogging never really died. It just splintered. Some people still write long-form posts on niche sites, others migrated to platforms like Medium, and some reinvented blogging as podcasting or YouTube monologues. The format changed, but the impulse — to share, reflect, and connect — remains.

So perhaps it isn’t that blogging was only a thing of the 2010s, but that the web moved on, reshaping the same desire into new containers."

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"Early 2000s → 2010s: blogs were raw, personal, decentralized. People wrote like they were talking to a small room, not broadcasting to an audience.

2010s onward: social media absorbed that energy. Twitter/X took the short riffs, Reddit the discussions, Substack/Medium the essays, YouTube/Podcasts the longer reflections.

Shift: what felt amateur and authentic became professionalized and branded. The web rewarded optimization over spontaneity.

Now: the instinct to write and connect hasn’t vanished — it just fragmented. Niche blogs still exist, but they feel more like quiet gardens than bustling plazas."

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